Despite its importance, sustainability has slightly fallen off the immediate executive agenda as economic survival takes precedence. The State of Fashion 2026: When the rules change - McKinsey
: Revenue is expected to reach $1.89 trillion in 2026, with womenswear remaining the largest segment at roughly $990 billion. World Fashion
The global fashion industry is currently navigating a period of "The Great Reset," characterized by low single-digit growth and a shift toward value-conscious consumer behavior. While total revenue is projected to reach approximately by 2026, industry leaders are grappling with macroeconomic volatility and a significant decline in executive confidence regarding immediate growth. Economic Outlook and Market Dynamics While total revenue is projected to reach approximately
: Growth is slowing to low single digits, with 80% of executives expecting no improvement in 2025 conditions. : 45% see AI-driven marketing as a major
The industry is transitioning from post-pandemic "revenge shopping" to a more sober economic reality.
: 45% see AI-driven marketing as a major value driver, and generative AI is increasingly used for creative tasks and "AI agents" that assist in shopping. Sustainability and Environmental Impact
: While established markets like the U.S. and Europe face slow growth, emerging players like Africa are being identified as new global fashion leaders. Technological Transformation