When's the Best Time to Buy a TV? Our Expert Advice for 2026
Prices are typically at their highest in August and September as old stock is gone and new models have settled in at full MSRP.
This mid-year event offers major savings (15-30%) particularly on Amazon Fire TVs and mid-range smart TVs. Annual TV Pricing Strategy Sales Period Typical Savings Black Friday 25% – 57%+ Maximum overall savings; budget "doorbusters" Super Bowl 10% – 30%+ Premium & large-screen flagship models Spring Clearance 20% – 50% Last year's models (as 2026 models release) Prime Day 15% – 30% Mid-range and Amazon ecosystem TVs Expert Tips for Smart Shopping when is it the best time to buy a tv
Black Friday & Cyber Monday. If you're hunting for the absolute lowest prices, Black Friday (November) and Cyber Monday (December) Smart Home Sounds The Best Time to Buy a TV at a Decent Price in 2025 - IGN
Be wary of special Black Friday models (derivatives) that may have a similar look to high-end TVs but lack key features or use lower-quality components. When's the Best Time to Buy a TV
This is the best time for large-screen (75-inch+) and premium models . Brands like Samsung and LG slash prices to clear 2025 inventory before new models arrive.
As new 2026 models hit store shelves, last year's flagship TVs—which typically offer nearly identical performance—often see 30–40% price reductions . Annual TV Pricing Strategy Sales Period Typical Savings
Many retailers like Best Buy and Target offer price-match guarantees, though these are often suspended during peak Black Friday events.