: 73% of adults 50+ say they are more likely to watch content that features characters "like them"—individuals with careers, active social lives, and personal agency.
: While younger cohorts lead, TikTok usage among Gen X women has reached roughly 46%, and even 20% for Boomers, as they seek out "anti-ageism" content and hobby-related communities. usa mature women porno
: Preferences are diverse and non-monolithic. Top broadcast interests include Sunday Night Football , talent shows like The Voice , and gender-balanced dramas. 🎬 Hollywood Representation & "The Ageless Test" : 73% of adults 50+ say they are
: Platforms like Netflix have been more successful at reaching this group with hits like Grace and Frankie and Virgin River , which feature older women as central, autonomous leads. Emerging Content Trends (2025-2026) active social lives