Founded in 2017 and headquartered in London, Updraft isn't just another lending app. It is designed specifically for "multi-card jugglers"—people managing multiple credit cards and overdrafts who want a lower-cost way to pay them off.
The UK currently faces a significant debt challenge, with credit card and overdraft balances estimated to be around £50 billion. Updraft’s goal is to lend £200 million annually to help reduce these high-interest borrowings. Updraft secures ВЈ72m investment in NatWest-led ...
The app uses technology and machine learning to build a 360-degree view of a user's finances. It then provides personalized advice and lower-interest loans to replace expensive borrowings like credit card balances and buy-now, pay-later (BNPL) debt. Key Highlights of the Funding Round Founded in 2017 and headquartered in London, Updraft
Updraft secures £72m investment in NatWest-led funding round Updraft’s goal is to lend £200 million annually
In a major move for the UK fintech scene, the financial wellness app Updraft has secured in a funding round led by banking giant NatWest . This investment marks a significant step forward for the "neolender," which aims to help UK consumers escape high-interest debt traps and build long-term financial resilience. What is Updraft?
: This funding follows a £16 million raise in late 2020 and has since been surpassed by a even larger £272 million windfall in late 2023. Why This Matters for UK Consumers