Not every purchase is treated with the same level of intensity.
Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey Understanding Consumer Behaviour
Low involvement with little brand difference (e.g., salt or toothpaste). Not every purchase is treated with the same
The actual conversion or "buying" moment. Understanding Consumer Behaviour
Comparing features, price, and ease of use.
Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers.