The song embodies the "Taverna" style that peaked in Turkey during the 1980s and 90s. This genre blends traditional Turkish melodies with Western instruments like synthesizers and drum machines. In the lyrics typically describe a situation where one's heart is deeply involved (hence "inside the business" or "involved"), making it impossible to turn back from a relationship or a feeling. Legacy of the Artist

Ümit Besen is one of the pillars of Turkish romantic music. He gained fame for his unique style of performing while seated at a piano or keyboard, often delivering emotional stories of unrequited love and longing. His collaboration with modern rock artists, such as Pamela Spence on "Seni Unutmaya Ömrüm Yeter mi," has introduced his work to younger generations.

You can listen to the official audio for on the Netd Müzik YouTube channel .