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Business analysts often focus on Ulta’s unique —offering a mix of prestige (high-end) and mass (drugstore) brands under one roof. While Sephora remains focused on luxury, Ulta captures a wider audience by carrying everything from $5 NYX pencils to luxury fragrance sets . 3. Trending "Hidden Gems"

: Insiders currently recommend the Kopari Sunglaze Body SPF for its "glassy glow" and the Peach & Lily mineral sunscreen for its satin finish. 4. "Ulta Beauty World" Events Business analysts often focus on Ulta’s unique —offering

: Brands like About-Face (by Halsey) and Half Magic (from the Euphoria makeup artist) are praised for their unique formulas like holographic eye paints and "wearable" purples. Business analysts often focus on Ulta’s unique —offering