While there isn't a single universal course titled "," several industry guides and toolkits use this name to cover the fundamentals of purchasing broadcast, cable, and streaming ad space. Most reviews and guides highlight the shift from traditional linear TV to data-driven Connected TV (CTV) and Over-The-Top (OTT) platforms. Core Curriculum & Concepts Common topics found in these "101" resources include:
Mastering industry slang like Spots (30–90 second commercials), Dayparting (scheduling based on time of day), and Crawls (on-screen scrolling text). tv media buying 101
Understanding the difference between broadcast (local/national), cable (niche audiences), and CTV/OTT (streaming services). While there isn't a single universal course titled