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Flooding local markets with free shoes hurt local shoemakers.
TOMS now gives 1/3 of its net profits to grassroots organizations. toms shoes buy one give one
In 2006, founder Blake Mycoskie visited Argentina and witnessed the hardships faced by children growing up without shoes. To solve this, he created TOMS (short for "Tomorrow’s Shoes") with a simple promise: Sell a pair of shoes today. Flooding local markets with free shoes hurt local shoemakers
Provide a new pair to a child in need tomorrow. toms shoes buy one give one
The "Buy One, Give One" (BOGO) strategy was a marketing phenomenon for several reasons: The message was easy to understand and share.
Shoppers felt an immediate connection to the cause.