: Present the most important fact or "big picture" data early to hook the viewer.
: Address the topic or audience directly (e.g., "How to [Task]" or "Key tips for [Topic]").
If your goal is to explain a concept or situation within a short video, follow this natural flow:
: Summarize the main point or provide a closing thought.
: Place the most critical information in the "safe zones" of the screen. Avoid putting text too high or too low where it might be obscured by app interfaces (like captions or user handles).
: Use descriptive alternative text for any informative images or icons to ensure the content is accessible to visually impaired users.
When creating "thumb videos" (short, visual-first videos often used for social media previews or high-engagement clips) that involve informative text, the goal is to balance quick readability with visual appeal. Key Guidelines for Informative Video Text
: If the video is meant to drive a specific behavior, include a clear Call to Action (CTA) that matches the theme and tone of the content. Content Structure for Information