Think Like | A Freak

To solve the world's toughest problems—or just your own—you have to be willing to be a "Freak." Here’s how to start retraining your brain based on their unconventional blueprint. 1. The Three Hardest Words: "I Don't Know"

Whether it’s getting a kid to use the potty or solving global famine, people respond to incentives—but not always the ones you expect. A "Freak" understands that: . Think Like a Freak

Think Like a Freak: Our New Book Out on May 13 - Freakonomics To solve the world's toughest problems—or just your

if you don't pay attention to how people actually respond to them. 4. The Upside of Quitting Think Like a Freak