The production features several Czechoslovak communist-era elements, including a Škoda 120 L car and Elektročas time clocks. Controversy and Lyrics

Released in July 2002, was the first single from The Prodigy in five years, following their massive success with The Fat of the Land . Despite reaching the top five on both the UK and Canadian Singles Charts , it remains one of the band's most polarizing and controversial releases. The Music Video

Women strippers milk the cows, and the milk is then sold through a small window to a desperate public waiting outside, treating it like an addictive drug. Liam Howlett has stated the concept was inspired by a dream .

Directed by the Swedish collective Traktor , the video was filmed at a former metallurgical plant in Kladno, Czech Republic. It is widely considered one of the band's most surreal and "badass" visual works.

Keith Flint defended the lyrics, explaining they were not about date rape but reflected his personal experiences with "downers" used to calm down after a night out. Howlett also described the track as "too introverted," focusing on Flint's specific mental state at the time. Legacy and Disownment

Although a commercial success initially, the song's reputation soured over time, even within the band itself.