High interest in sustainability, thrifting, and social justice.
High engagement in social games like Roblox and Minecraft .
Fast-moving fashion cycles driven by viral algorithms.
Lean toward "relatable" creators over traditional celebrities.
Following "fandoms" (e.g., Swifties) that provide a sense of community. 🌿 Values and Wellness
Moving from passive consumers to active creators (vlogging, GRWM videos).