Created by long-time collaborator , the choreography intentionally blurs gender boundaries.
: It incorporates CCTV footage and blurry VHS frames to create a raw, mysterious feel.
: Taemin performed with an exclusively female dance team, executing the same fluid movements to emphasize a "middle ground" between masculine and feminine styles. Taemin нѓњлЇј Move 1 Mv
: After a live performance at Seoul Fashion Week , the song's hypnotic dance went viral, a phenomenon dubbed "Move Disease" as fans and celebrities alike attempted to mimic its seductive precision. Multiple Perspectives
Taemin ’s music video, released on October 16, 2017 , is widely considered a watershed moment in K-pop that redefined male performance by embracing androgyny and fluid movement. Directed by High Quality Fish , the MV creates a sultry, urban aesthetic through its use of rain-slicked streets, dim lighting, and camera angles that evoke a sense of voyeurism. Core Aesthetic and Vision : After a live performance at Seoul Fashion
The video's visual identity is built on a atmosphere.
: A high-intensity version featuring Taemin and choreographer Koharu Sugawara. Impact on K-Pop Core Aesthetic and Vision The video's visual identity
: Masked scenes, partly inspired by Sia , were used to shift focus away from appearance-driven industry norms.