In the attention economy, every application is a thief. Most GUIs steal time from the user—forcing them through labyrinthine menus, redundant confirmations, and sluggish animations.
The best GUI is a ghost. If a user is thinking about your buttons, you’ve already lost seconds of their cognitive load. Steal Time From Others & Be The Best GUI
When we say "Steal Time From Others," we mean making your tool so much faster than the alternative that using any other software feels like a waste of a life. In the attention economy, every application is a thief