The release met with a divided response, reflecting different views on artistic direction and genre expectations:
The video was co-directed by Shenseea and James Larese , with Shenseea personally contributing concepts such as making Megan look like a giant.
Shenseea Recruits Megan Thee Stallion For New Single, 'Lick'
Set in a "technicolor dreamscape," the video uses imagery of ice cream cones and lollipops to visually metaphorize its lyrical focus on female pleasure. Critical and Public Reception
