The service typically costs around 3,300 KRW ($2.00) per month . Creators can also monetize their work through a dedicated marketplace, receiving payments based on user downloads. 3. Future Trends & Strategic Value
Future iterations of RBT are expected to use AI-powered recommendation engines to suggest content based on caller behavior and preferences.
South Korea pioneered this market, with SK Telecom (SKT) launching the world’s first RBT service, "Coloring," in March 2002 . Within 10 months, it achieved a 35% subscriber penetration rate. Korean Carrier Variants: SK Telecom: Coloring (컬러링). KT: Tooring (투링). LG Uplus: Feeling (필링). 2. Service Evolution: From Audio to Video (V Coloring) Ring Back Tone (통화연결음)
The global RBT market was valued at $5 billion in 2024 and is projected to reach $6.67 billion by 2030 .
Trends like "Green VAS" (e.g., promotional RBTs for environmental causes) are emerging to align with Gen Z consumer values. VAS Telecom: Top Services to Boost ARPU in 2025 - Telesens The service typically costs around 3,300 KRW ($2
The most significant recent shift is the transition to , which plays short-form video content on the caller's screen during the call setup period.
Value-added services like RBT are critical for telecom operators to boost Average Revenue Per User (ARPU) . Experts predict VAS could contribute over 20% of total telecom revenue by 2025. Future Trends & Strategic Value Future iterations of
While SKT launched V Coloring in September 2020, all three major Korean carriers (SKT, KT, LG U+) began offering it as a unified joint service in May 2021.