Shoppers are no longer just "switching" to save money; they are "trading up" within the private label category.
: Premium store brands now account for 40% of total private label spend, up significantly since 2019. PRIVATE LABEL PRODUCTS
: Private label presence is nearly universal, reaching 99.9% of U.S. households in the grocery sector. Shoppers are no longer just "switching" to save
The growth of is currently outpacing national brands by nearly three times. While value and affordability remain the primary drivers, retailers are increasingly using "premiumization" to attract higher-income shoppers. PRIVATE LABEL PRODUCTS