Researchers strive to remain neutral, ensuring their personal biases or emotions do not influence the data collection or interpretation.

To ensure findings are credible and ethical, social research adheres to four foundational pillars:

Identify a specific question or social phenomenon.

In-depth, one-on-one conversations that allow for detailed personal perspectives.

The researcher immerses themselves in a social setting to observe behavior in its natural environment. 4. The Research Process

Share the results to contribute to the collective body of knowledge. Conclusion