PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The song’s longevity is evident in its digital footprint; even years later, it continues to be re-uploaded and shared by fans and official channels like , maintaining millions of views and a steady stream of comments from listeners reminiscing about the "good old days" of Romanian music. Key Facts at a Glance Original Release: August 2011 Genre: Funk / Soul / Afrobeat Duration: 3:55 Record Label: Klu Music
In the world of Romanian music, certain collaborations capture a specific era’s energy so perfectly that they remain fan favorites for over a decade. by Nyno Escobar , Beto , and Nea Kalu is exactly one of those tracks. Released originally around August 2011 , this song blends rhythmic beats with a soulful, almost jazz-inflected underground sound that still resonates today. A Fusion of Styles Nyno Escobar X Beto X Nea Kalu Frumoasa Si Colorate
The title "Frumoase și Colorate" (Beautiful and Colorful) perfectly reflects the song's vibrant atmosphere. It’s a track designed for celebration, often popping up in "best of" playlists for those looking for a nostalgic hit from the era when YouTube was just beginning to explode in Romania. The song’s longevity is evident in its digital
Completing the trio, Beto adds the necessary grit and rhythm that helped make the song a standout during the early 2010s. Why It Still Works Released originally around August 2011 , this song
A staple name in the industry, Nea Kalu often collaborates with artists across genres, bringing a traditional yet polished vocal quality to his projects.
The Timeless Vibe of "Frumoase și Colorate": Nyno Escobar, Beto, and Nea Kalu
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
