Category: Novel

The birth of a novel category is often met with resistance. Critics often dismiss new categories as "marketing gimmicks" or "passing fads." This is because a new category challenges the status quo. If a new genre of music emerges—like "Hyperpop"—traditionalists may argue it’s just "noise."

Novel categories usually emerge from the intersection of existing ones or through a radical shift in technology. Novel Category

This is the most common path. In the automotive world, the "Crossover" was a novel category born from the marriage of a sedan’s fuel efficiency and an SUV’s storage space. The birth of a novel category is often met with resistance