Despite its reputation as medicine, the fruit is notorious for its extremely bitter taste and a pungent odor often compared to stinky cheese or vomit. The Commercial Boom
Healers used the fruit, leaves, and roots to treat everything from arthritis and diabetes to infections and burns. NONI JUICE
The modern commercial story began in 1996 when a company called Morinda, Inc. (now Tahitian Noni International) introduced Tahitian Noni Juice to the world. The Potential Health Benefits of Noni Juice - PMC - NIH Despite its reputation as medicine, the fruit is