: A major study by the Geena Davis Institute found that out of 225 films featuring women over 40, only 6% mentioned menopause—often only as a joke.
: The number of top-grossing films featuring female leads plummeted to 39 in 2025, a seven-year low from a high of 55 in 2024.
: Even when visible, stars like Demi Moore face conflicting narratives where "aging well" is often equated with resisting the visible signs of aging. Industry Perspectives
: Women aged 60 and older are virtually invisible, accounting for only 2% to 3% of all major female characters in top-grossing films and broadcast TV.
A significant decline in visibility for mature women has been documented across film, television, and advertising:
: A major study by the Geena Davis Institute found that out of 225 films featuring women over 40, only 6% mentioned menopause—often only as a joke.
: The number of top-grossing films featuring female leads plummeted to 39 in 2025, a seven-year low from a high of 55 in 2024.
: Even when visible, stars like Demi Moore face conflicting narratives where "aging well" is often equated with resisting the visible signs of aging. Industry Perspectives
: Women aged 60 and older are virtually invisible, accounting for only 2% to 3% of all major female characters in top-grossing films and broadcast TV.
A significant decline in visibility for mature women has been documented across film, television, and advertising:
