Per YouGov ratings , many of the most popular contemporary actresses in America are mature stars, including Sandra Bullock (72%) , Jamie Lee Curtis (71%) , and Meryl Streep (69%) . 3. The Challenge of Stereotypes

Despite statistical gaps, established "mature" actresses are leveraging their industry status to create their own opportunities through production ventures.

Actresses like Reese Witherspoon (via Hello Sunshine), Nicole Kidman , and Charlize Theron are leading the shift by producing content that centers on complex, mature female narratives .

Research - Center for the Study of Women in Television & Film