: Secure the right of first refusal for future high-impact placements or seasonal events.
: Ensure you can cancel or pause the campaign with minimal notice (e.g., 48–72 hours) if performance doesn't meet KPIs. 🤝 Relationship & Communication media buying negotiation tactics
Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits: : Secure the right of first refusal for
: Take the initiative by being the first to offer ideas and share goals. Starting the conversation allows you to "anchor" the price and expectations in your favor. 💎 Maximizing Added Value (Value-Adds) If the vendor cannot lower the cash price,
: Ask for "make-goods" or bonus weight to be added to the end of the campaign at no extra cost.
Tips for Successful Supplier Negotiations in Strategic Sourcing
: Always know your "Best Alternative to a Negotiated Agreement." If one vendor won't budge, be ready to move that budget to a competitor who will.