In January 2023, a sped-up version of the track became a viral sensation. Carey leaned into the trend by posting her own choreographed videos, including one with her children and Kim Kardashian that amassed millions of views.
Following the digital success, Carey released the EP on black and limited-edition translucent tan vinyl on December 1, 2023. Mariah Carey - It's A Wrap 2023
The track was recorded in 2009 for Carey's twelfth studio album. It is a doo-wop-inflected R&B "breakup anthem" featuring minimal instrumentation and high-range vocals. In January 2023, a sped-up version of the
In 2023, Mariah Carey successfully revitalized her 2009 deep-cut by transforming a viral TikTok trend into a strategic commercial release. Originally an album track from Memoirs of an Imperfect Angel , the song's resurgence was fueled by a "sped-up" version that sparked a global dance challenge, leading to the official release of the It’s a Wrap EP on February 10, 2023. Origins and Composition The track was recorded in 2009 for Carey's
A new shortened version running just over three minutes. Commercial & Critical Impact
The song’s comeback was driven by organic social media traction that Carey quickly amplified through professional marketing: