Made To Stick -

: Make people care by appealing to their feelings or self-interest.

: Find the core of any idea by stripping it down to its most essential, compact form. Made To Stick

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact. : Make people care by appealing to their

: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. Made To Stick