Beyond its standalone success, the song became synonymous with emotional turning points in . It famously played during the Season 7 finale when Emily Prentiss departed the BAU and during Jennifer "JJ" Jareau's wedding. This television exposure helped propel the track to millions of streams and solidified Kershaw's reputation for "dark and haunting" folk-based pop.
: The song explores the release that comes with "mid-fall" and the loss of innocence through love. Cultural Impact Lily Kershaw - As It Seems [Official Music Video]
Kershaw often describes her music as being "all about death" and heartbreak, though "As It Seems" also touches on self-discovery and the search for purpose. Beyond its standalone success, the song became synonymous