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"" is the breakout solo single by New Zealand musician Jonathan Bree , originally released on August 25, 2017 . The song, which serves as the lead track for his 2018 album Sleepwalking , gained significant viral attention for its distinctive 1960s-inspired baroque pop sound and unsettlingly chic visual aesthetic.
: Filmed by Benjamin Zambo, the video uses stiff, stylized movements to complement the haunting orchestral pop arrangement. Lyrics and Theme Jonathan Bree - You're So Cool
: Mentions of "yoga routines," "home exercise," and "affirmations as wall art" describe a character focused on self-optimization. "" is the breakout solo single by New
: The band members, including Bree, wear expressionless, flesh-toned spandex masks that create a "wax dummy" or mannequin-like appearance. Lyrics and Theme : Mentions of "yoga routines,"
: Produced by Bree and released under his own label, Lil' Chief Records . Where to Listen
: The line "Find solace in the privilege to pursue / Most people are crushed into servitude" is often interpreted as a commentary on economic status and the "privilege" of individualism.
The lyrics contrast themes of personal wellness and individual privilege with the crushing reality of modern labor.