Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v Official

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories .

A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end . iKON - ‘왜왜왜 (Why Why Why)’ M/V

The official music video uses cinematic, moody imagery to reflect these stages of grief : Bobby is seen discarding a promise ring, while

A recurring "beautiful love flower" represents the relationship, which has now withered into "white ashes" . representing the deep

It is described as a smooth, acoustic-driven pop ballad with a pulsing dance beat that enters during the chorus .

The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash .