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The phrase "" is primarily known as a popular song by the boy band Westlife , released in 2001 on their album World of Our Own .
While there is no famous academic "paper" with this exact title, the phrase is frequently used in various professional and creative contexts to describe the importance of genuine passion:
: Some career and goal-planning guides use the mantra "if your heart's not in it, bin it" to encourage focusing only on goals that align with true passion.