: On a "lark," Azoff’s office called contacts at ESPN to pitch the idea of a rock band taking over the sports channel. The Reaction: "They Went Crazy"
The story behind the headline "" centers on the band’s decision to air their concert film, Live From the Forum MMXVIII , on ESPN during the 2020 COVID-19 lockdowns . The Inspiration
: How airing a concert on a sports network actually outperformed traditional music marketing strategies at the time. How Eagles Ended Up on ESPN: вЂThey Went Crazy, ...
The title refers to the mutual excitement between the band’s management and the network executives:
In the summer of 2020, with touring suspended, Eagles manager Irving Azoff and the band members were home watching sports documentaries like The Last Dance (the Chicago Bulls series) and 30 for 30 on ESPN . : On a "lark," Azoff’s office called contacts
: The broadcast was wildly successful, driving significant ticket sales for rescheduled tour dates and high orders for the band's upcoming box sets. Key Content Elements to Include
: The network "went crazy" for the idea as they were searching for high-quality content while most live sports were canceled or delayed. The title refers to the mutual excitement between
: Emphasizing that the deal started with a casual, almost impulsive phone call.
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