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: The members were deeply involved in the conceptualization, acting as both performers and informal directors to ensure their personalities shone through.
The official music video for "Cardboard Box" by FLO, released on April 1, 2022, is a vibrant tribute to the golden era of R&B. Directed by , the video serves as a high-energy introduction to the London-based trio—Jorja Douglas, Stella Quaresma, and Renée Downer. Visual Concept and Aesthetics
The video utilizes a specific set of visual cues to evoke early 2000s nostalgia, often referred to as the . FLO - Cardboard Box (Official Video)
: The group intended the song and video to make listeners feel "refreshed and empowered" after leaving a bad relationship. Production Highlights
The video mirrors the song's lyrics, which center on a "kiss-off" anthem following a partner's infidelity. : The members were deeply involved in the
: The sharp, synchronized dance sequences were choreographed by Remi Black .
: Critics and fans have drawn direct parallels to classic videos like the Sugababes' "Overload" and the "round the way girl" charm typical of London girl groups. Thematic Meaning Visual Concept and Aesthetics The video utilizes a
: A snippet of the video went viral on Twitter shortly after its release, amassing millions of views and earning co-signs from major artists like SZA , Missy Elliott , and Victoria Monét . FLO – Cardboard Box Lyrics - Genius
