This was not a nationwide corporate program from Chrysler/Dodge; it was usually initiated by individual dealer groups or regional associations.
Customers typically had to buy a high-end, full-price vehicle at the Manufacturer's Suggested Retail Price (MSRP). dodge buy one get one free
Dealerships were struggling with a massive surplus of unsold vehicles as consumer spending plummeted. This was not a nationwide corporate program from
Buyers often couldn't combine the BOGO offer with other incentives. Because the first car was sold at full MSRP, the "free" car was essentially a consolidated discount on both vehicles. Restaurant Ad Campaigns that Worked During a Recession dodge buy one get one free
It was a more aggressive alternative to standard "zero percent financing" or traditional cash-back rebates being offered by other manufacturers like Hyundai. ⚠️ Important Context