Instead of waiting for months to launch a product only to find out if an idea is viable, a sprint allows you to "fast-forward" into the future to see a finished product and customer reactions before making expensive commitments. The Standard 5-Day Schedule

: Instead of group brainstorming, team members work individually to sketch competing solutions on paper.

A Design Sprint is an intensive, five-day process used by teams to answer critical business questions through design, prototyping, and testing ideas with customers. Originally developed by Jake Knapp at Google Ventures (GV), this methodology is a "greatest hits" of business strategy, innovation, and design thinking.

The classic Design Sprint follows a structured recipe that guides a team from a vague challenge to a validated solution:

The Design Sprint: How to Solve Big Problems in Just Five Days