Gaming content is the fastest-growing segment for 2026–2035, with users favoring immersive, real-time social experiences.
Media companies are prioritizing "fandom" engagement, using social videos, podcasts, and gaming to keep users within a single ecosystem, thereby reducing churn.
The US M&E industry is the largest globally, valued at approximately $649 billion, with projection to reach $808 billion by 2028.
In 2025, digital OTT streaming dominated with 52% share.
More choice has led consumers to juggle multiple subscriptions, with 56% of Gen Z reporting that social media content is more relevant than traditional TV or movies.