Smart technology became the norm, and content aggregators like BuzzFeed began tracking viral moments. This period brought us "Gangnam Style" (the first video to hit 1 billion views), Bad Luck Brian , and the Cinnamon Challenge .
The mid-2010s were defined by short-form chaos. The Harlem Shake went massive in 2013, followed by " Shrek is Love, Shrek is Life " and the Luigi Death Stare in 2014. By 2015, Vine reached its peak with hits like "Why you always lyin'?" and Drake's "Hotline Bling" . Nostalgic Artifacts of the Era
Beyond the videos, the "vibe" of this era was built on specific, now-forgotten trends: