Models - Cover Girl

Cheryl Tiegs was featured in early campaigns during the 1960s.

The brand has featured a wide array of high-profile individuals, breaking traditional modeling norms over the decades: Cover Girl Models

The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl". Cheryl Tiegs was featured in early campaigns during

A deeper look at the used in campaigns? A comparison of vintage vs. modern CoverGirl ads? Cover Girl Models

The focus is on finding individuals who can represent a "fresh" or "clean" beauty aesthetic. 4. Cultural Impact and Criticism