Publishers prioritize building an email list or a dedicated site.
Social media platforms are "rented land." Algorithms change, and your reach can vanish overnight. Content Marketing: Think Like a Publisher - How...
80% of your content should be educational, entertaining, or inspiring. Only 20% should be promotional. Publishers prioritize building an email list or a
To win at content marketing today, you have to stop thinking like a salesperson and start thinking like a . Only 20% should be promotional
A brand sees a "target demographic" to be converted. A publisher sees an to be served. Instead of focusing on your product's features, focus on your audience's challenges, interests, and daily habits. If you solve their problems for free, they’ll trust you when it’s time to pay. 2. Editorial Integrity is Your Currency
Move people from social media followers to loyal subscribers who look forward to your "issue" hitting their inbox. 4. Create a Content Calendar, Not a Campaign