Buying Radio Airtime Costs | Premium METHOD |

A cheaper option where the station chooses when your ad airs. Hidden Costs

"Drive Time" (6–10 AM and 3–7 PM) is the most expensive. buying radio airtime costs

A 30-second spot is typically 60–80% of the cost of a 60-second spot. Average Price Ranges Small Markets: $5 to $50 per 30-second spot. Medium Markets: $50 to $150 per 30-second spot. Large Markets: $200 to $5,000+ per 30-second spot. Understanding "The Reach" Station managers use specific metrics to set their rates: A cheaper option where the station chooses when your ad airs

Professional voice talent, music licensing, and mixing ($300–$2,500). Average Price Ranges Small Markets: $5 to $50

💡 Ask for the "remnant rate." If a station hasn't sold all its slots for the next day, they often sell them at a 50–90% discount just to fill the space. To give you a better estimate, let me know: What city or region are you targeting? Who is your ideal customer (age, gender, interests)?

Many stations bundle airtime with banner ads on their website or app.

Ads in New York or Los Angeles cost thousands; small towns cost ten dollars.