The industry is seeing a sharp split between high-performers and struggling brands.
: After several years of negative growth, experts from the Silicon Valley Bank State of the Industry Report suggest the market is beginning to stabilize as it heads into late 2026. How to Buy Wine in the USA buy wine usa
: Younger drinkers (Millennials and Gen Z) now make up 61% of wine consumers . However, they are more "category-fluid," often switching between wine, craft beer, and RTD (ready-to-drink) cocktails. The industry is seeing a sharp split between
: Wineries with bottles priced above $20 are outperforming the broader market. Bottles in the $20–$50 range saw a 12% median sales increase in 2024. they are more "category-fluid
The industry is seeing a sharp split between high-performers and struggling brands.
: After several years of negative growth, experts from the Silicon Valley Bank State of the Industry Report suggest the market is beginning to stabilize as it heads into late 2026. How to Buy Wine in the USA
: Younger drinkers (Millennials and Gen Z) now make up 61% of wine consumers . However, they are more "category-fluid," often switching between wine, craft beer, and RTD (ready-to-drink) cocktails.
: Wineries with bottles priced above $20 are outperforming the broader market. Bottles in the $20–$50 range saw a 12% median sales increase in 2024.