: Measuring the increase in organic searches for the brand following a display campaign.

: Tracking how banners contribute to the final sale, even if they weren't the "last click".

: Guide the eye with high-contrast colors for headlines and CTAs. Ensure the brand logo covers roughly 10-15% of the ad space for recognition.

: The friction between seeing an ad and making a purchase is disappearing as shoppable content becomes standard across platforms like YouTube and Pinterest. 2. High-Impact Ad Formats

: The medium rectangle remains the most requested and versatile size, performing well in feeds, within app content, and on mobile web.

: Sizes like 320×480 interstitials are still used but must be reserved for natural breaks in the user journey with strict frequency caps. 3. Purchasing & Optimization Strategies

: With the deprecation of third-party cookies, successful strategies now rely on First-party data (collected directly with consent) and decentralized identity solutions.