: These promotions create a sense of urgency, often labeled as "FOMO" (Fear of Missing Out), which drives immediate impulse purchases rather than deferred buying. Market Trends in 2017
Research indicates that BOGO deals are significantly more effective than equivalent price discounts for high-value items like recliners. buy one get one free recliners 2017
: Shoppers often prefer BOGO deals over percentage-based discounts even when the net value is identical. : These promotions create a sense of urgency,