Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers. buy one get one free candy
: A genuine BOGO offer should be half the price of two units when compared to their individual full price. Why "Buy One Get One Free" Is Usually
: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations Instead of buying one chocolate bar, the consumer
: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers