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Google launched its beacon initiative in 2015 to rival Apple's iBeacon. The centerpiece was , an open-source protocol that allowed businesses to send notifications or URLs directly to a user's smartphone without requiring a specific app—a concept known as the Physical Web . However, the technology faced two major hurdles:

: Some browsers and third-party scanners still support broadcasting URLs directly, though this is now a niche use case. Modern Alternatives in 2026 buy google beacons

While physical beacons supporting Google's protocol are still manufactured by third parties, Google no longer provides the cloud infrastructure or native Android "Nearby" notifications that once made them a popular choice for proximity marketing. The Rise and Fall of Google Beacons Google launched its beacon initiative in 2015 to

: Native "Nearby Notifications" often led to unwanted spam for users. buy google beacons