Consumers value authenticity; Deloitte Digital notes that 50% of consumers expect brands to communicate genuinely. How to Get Genuine Comments Instead
While some services claim to provide "high-quality" or "conversation-starting" comments, there are several drawbacks to consider:
Contribute deep insights or expand on a subject to encourage high-quality discussion from your readers. For Professionals and Businesses
Some reputable platforms offer legitimate paid options for visibility. For example, the Washington Post has previously offered "Sponsored Views," allowing organizations to place a featured comment at the top of an article's discussion section to reach key constituents.
Artificial comments are often generic or generated by AI, which can appear "inconsistent" or "confused" to real users.