The song is an autobiographical look back at the 1980s and early 90s, when there were many "avenues to explore" and various groups to be a part of.
See how this song fits into the overall theme of Robbie Williams' 2006 album? Burslem Normals
The phrase "Burslem Normals" was actual graffiti Williams saw in his hometown. It inspired a sense of local lore—a group he didn't necessarily know, but found "cool as f***". The song is an autobiographical look back at
A short film directed by George K, Goodbye to the Normals , was also produced to complement the song's reflective mood. Goodbye to the Normals