In late 2022, Netflix released (known as Wandinha in Brazil), starring Jenna Ortega. A pivotal scene featured Wednesday Addams performing a quirky, gothic dance to The Cramps' "Goo Goo Muck." However, TikTok creators quickly began replacing the original audio with a sped-up version of Lady Gaga’s 2011 track, "Bloody Mary." Why It Worked The edit became an instant sensation for several reasons:
: Due to the viral "Wandinha" edits, the song entered the Billboard Hot 100 for the first time and reached the Top 40 in several countries.
: The demand was so high that Interscope Records officially serviced the song to pop radio, capitalizing on a trend that started entirely with a fan's video edit. bloody_mary_lady_gaga_sped_upedit_wandinha
: The dark, religious, and gothic lyrics of "Bloody Mary" perfectly complemented Wednesday’s "outcast" persona and deadpan dance moves.
: Gaga herself joined the trend, posting a video of her performing the dance to the sped-up audio, which signaled her "official" blessing of the fan-made meme. In late 2022, Netflix released (known as Wandinha
The story of the "Bloody Mary" sped-up edit is a fascinating case of how a decade-old song became an overnight global phenomenon through the power of fan-made content and a viral TV moment. The Viral Spark
: High-pitched, faster versions of songs were trending heavily on social media, making the track feel fresh and energetic for a new generation. : The dark, religious, and gothic lyrics of
The "Bloody Mary" edit transformed the song from a deep cut on the Born This Way album into a mainstream hit 11 years after its release:
