The biggest story of the year was undoubtedly the launch of , which set a new industry standard for inclusivity. Other "cult" status items were defined by their viral popularity on social media. Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation Go to product viewer dialog for this item.
: This was Pinterest's top-pinned mascara of 2017 and a consistent Sephora bestseller for its volumizing formula. Sephora Collection "Secret Gems" The 21 best-selling products at Sephora in July best sephora buys 2017
The 2017 beauty landscape was defined by "skin-first" routines, the birth of mega-brands like , and the rise of high-performance K-beauty. Sephora shoppers gravitated toward products that offered inclusive shade ranges, instant results, and multi-tasking benefits. The Breakout Stars of 2017 The biggest story of the year was undoubtedly
: Following the success of the Rose Gold palette, this release inspired a wave of similar warm-toned, multi-texture palettes throughout the year. Anastasia Beverly Hills Modern Renaissance Palette : This was Pinterest's top-pinned mascara of 2017
: While released earlier, it remained a top seller in 2017 as the "must-have" palette for everyday warm looks. NARS Radiant Creamy Concealer
in 2017 for its ability to smooth and brighten skin without the irritation of traditional professional peels. Glow Recipe Watermelon Glow Sleeping Mask