The acquisition marked Airship’s official expansion beyond traditional customer engagement into . By absorbing ReplyBuy’s technology, Airship enabled its clients to conduct full end-to-end transactions—including payments—entirely within an SMS chat thread. Key Details of the Deal
In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview
The specific terms and purchase price were not publicly disclosed. Airship acquires SMS commerce company ReplyBuy
Customers can browse and purchase items via a single text response.
ReplyBuy's seven-person team joined Airship. CEO Brandon O’Halloran transitioned to General Manager of Commerce, and CTO Anthony Saia became Head of Commerce Engineering. Strategic Overview The specific terms and purchase price
Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions:
Automated syncing of conversational histories with major CRM platforms. CEO Brandon O’Halloran transitioned to General Manager of
This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year.